Everyday innovation: the race for consumer loyalty
Sep04

Everyday innovation: the race for consumer loyalty

It’s 2015. Of course your digital strategy is sorted… Isn’t it? We hate to break it to you, but for even the most advanced digital players, things are just getting started. Even thinking ‘digital’ in 2015 instead of ‘customer’ is the road to failure. The world has changed. Business has changed. Services across every channel now evolve in direct response to human interactions and the shockwaves wrought by disruptors who put people...

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What to expect from the Apple Pay UK launch
Aug15

What to expect from the Apple Pay UK launch

Apple Pay has arrived in the UK. And not without fanfare, leaks, buzz and inevitable excitement. So, what can we expect from the launch? What lessons can we take from the US where the service was rolled out a few months back?   1. Changing the status quo Mobile payments have had various levels of success throughout the world. Apple’s control of the ecosystem and partnerships with the payment networks is a powerful combination....

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What’s new from Google? I/O 2015 Review
Jun12

What’s new from Google? I/O 2015 Review

Google I/O is the company’s big annual event, where they announce all the latest tech their engineers have been working on over the last year. Everything from the latest version of Android to innovations like Google Glass. This year was no different, with a packed two days of announcements and cool stuff for us innovators to drool over. Here at Monitise Create, we sat and watched the keynote with anticipation, already been bombarded...

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Retail blog series #3 – Ambush apps
May21

Retail blog series #3 – Ambush apps

Trends in mobile retail that capitalise on context In a rapidly evolving industry that is struggling to keep up with an ever-increasing list of consumer demands coupled with intense competition from marketplaces and tech start-ups, there must surely be a strong urge to steal customers using whatever means are available; and it just so happens that the means to do so are easier and more targeted than ever. If you own one of the latest...

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Retail blog series #2 – Power to the people
May12

Retail blog series #2 – Power to the people

Global retail trends that facilitate people power There’s no denying it, we all love a deal and some of us (even with the comfort and convenience of online shopping) will still queue for hours to snag one. Last year’s Boxing Day sales saw shoppers spending close to £3bn (source: Independent) with UK retailers across physical and digital channels, proving that consumer appetite for bargain hunting is alive and well. But what actually...

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Retail blog series #1 – Everyone’s a retailer
May05

Retail blog series #1 – Everyone’s a retailer

The rise of independent mobile marketplaces Over the past few years there’s been a clear shift in consumer behaviour. Young adults of previous generations once favoured shiny labels, designer brands and physical shopping experiences, however today’s millennials have different priorities. As digital natives, millennials demand simplicity, personalisation and genuine utility to streamline their fast paced lives. The most successful...

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Quick Guide: How to launch your business on Apple Watch
Apr23

Quick Guide: How to launch your business on Apple Watch

The Apple Watch presents a new challenge for app developers – designing functionality that is so simple and intuitive that it works seamlessly within the confines of the Watch’s limited display, while creating the kind of consumer appeal that leads to continuous engagement and reliance. In our new Quick Guide we reveal the five key questions any app for the Apple Watch should be able to answer with confidence. Download the guide now...

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Could Facebook Messenger take a lead in social payments?
Apr16

Could Facebook Messenger take a lead in social payments?

Facebook’s recent announcement of plans to integrate payments into its Messenger app is the latest milestone in a compelling journey for this service: In April 2014 Facebook drove the mass adoption of its separate Messenger app. The messaging feature in its flagship mobile service no longer included the same functionality, simply becoming a redirect to download the standalone Facebook Messenger app. What some call a ‘forced’ adoption...

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Banking on the move in a digital world
Apr10

Banking on the move in a digital world

In KPMG’s latest annual UK bank benchmarking report published this week, the accountancy firm highlights how banking is at a crossroads. As Bill Michael, KPMG’s EMA Head of Financial Services, notes in the benchmarking report: “Staying on top of innovation – even if that is in non-core areas of finance such as high-street retail – and monitoring developments that work best mean it is still possible for larger banks to exploit...

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Driving engagement and loyalty in an era of self-serve banking
Apr07

Driving engagement and loyalty in an era of self-serve banking

With the switch to mobile banking, consumers are newly empowered to bank on their own terms – but this new freedom and self-serve model has inevitably led to some distancing from the bank, with whom they previously shared a face-to-face relationship. But while it’s true that banks benefitted from the in-branch opportunity to talk directly to their customers, this was periodic and more often than not, out of necessity. Mobile – and its...

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