Defend and Extend Your Business
Four Critical Elements of a Successful FI Mobile Strategy
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Most mobile banking solutions today restrict enrollment in mobile banking services to current online banking (OLB) customers. The inherent problem is that this approach is much too limiting, as OLB adoption among US households is leveling off at 45 percent. With mobile banking adoption rates for this approach typically topping out at ten to 20 percent of OLB users, financial institutions (FIs) depending on OLB-centric enrollment can realistically only expect to reach 4.5 to nine percent of their total customer base.
In contrast, our solution opens itself to an FI's entire customer base by enabling enrollment through any channel: